N. Arizona seems to be marketing football more aggressively

[Marcus Garvey]

I was driving up to Scottsdale last week when I saw a billboard for NAU football near Casa Grande (about halfway between Tucson and Phoenix). I've never seen any advertising for NAU athletics in Southern Arizona before. Do any NAU fans know if the athletic department has a new marketing strategy?

[dbackjon]

Billboard Highlights NAU Athletics
(06/27/2005) FLAGSTAFF, Ariz. – The Northern Arizona University athletics department is represented by a new billboard along Interstate 10 outside of Tucson. The space was donated by Tom Wilson and Tom Fridena of Zorro Outdoor Media.
The board is located on the right side of I-10 heading north towards Phoenix near the Toltec exit, just south of the confluence of Interstate 8 and Interstate 10, midway between Phoenix and Tucson. The corridors of these two major interstates offer maximum exposure to those traveling to Phoenix, Tucson, California, Texas or Mexico.

http://nau.newtier.com/index.php?module=pnNews&tid=18&sid=441